Webinar: Did Indeed Win AI Search - A Deep Dive into ChatGPT Job Search Apps

Indeed's ChatGPT app is live. Job seekers can now search Indeed's inventory without leaving ChatGPT.

This is a big thing, right?

And yet - somehow it doesn't quite feel like the moment it should be or we were waiting for it to be. People in the industry are barely talking about it. Almost zero coverage from legacy and industry-specific media.

Time for a webinar!

Back in 2025, we kicked off this series with an episode on Indeed's AI strategy. It's still our most-watched, most-replayed webinar - over 600 views and counting:

A lot has changed since then:

• We now know much more about how Indeed works with OpenAI and what they're actually getting out of the relationship - how they use the services, where it works, where it does not.
• ChatGPT apps are a real category, and job boards are racing to ship them - Indeed got there first, SonicJobs followed, Jobtome also launched theirs and more will follow.
• Some apps (SonicJobs) already let candidates apply directly inside ChatGPT, which is a huge paradigm shift.

In this session, we'll break down how Indeed built it, where their broader AI strategy stands in 2026, and what it would take for other job boards to ship their own ChatGPT apps. The bigger question underneath all of it: how much of job search ends up happening inside LLMs - and who captures the value when it does.

Oras and I will demo how to get your jobs into ChatGPT (and Claude), what Indeed is doing differently compared to all other job platforms, and, most importantly... Did Indeed win the AI search?

Even though I already wrote a long piece on that, we will keep a neutral perspective, so don't expect an already-formed opinion.

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