Webinar: Google Jobs Optimization
Watching your job board traffic drop thanks to AI-powered search results?
You're not alone. But while most job boards scramble for solutions, the real opportunity is sitting right in front of you: Google Jobs optimization.
Google for Jobs is an enhanced search feature that aggregates job listings from multiple sources, including job boards and career sites, and displays them prominently in Google Search results. This advanced search tool enables job seekers to discover relevant opportunities directly within their browser, transforming the way people find and apply for jobs online.
Google Jobs remains one of the few untapped goldmines for driving quality traffic - but only if you know how to optimize for it.
And the truth is that A LOT has changed.
Following the last four core and three spam updates in 2024 and the UX update, the ranking on Google Jobs and best practices has undergone significant changes. Gone are the days when you just had to put the job posting schema and Google would immediately and unconditionally send traffic to you.
Oras Al-Kubaisi and I are hosting a one-time-only webinar on Google Jobs optimization for job boards!
We'll share exclusive tips and tricks from 8+ years optimizing Google Jobs for hundreds of job boards worldwide, giving you insights that only come from extensive hands-on experience. We'll cover:
- Implementing the correct structured data markup that Google requires
- Review the issues with sponsored backfill
- Proper setup of the Indexing API and optimization strategies
- Extracting additional structured data that helps outrank competitors
- Calculating your rank on Google Jobs and how you stack against your competitors.
We will also answer any questions you might have.
This session is designed for job board operators, ATS vendors, agencies with job portals and generally anyone interested in actionable techniques to ensure their listings stand out in Google's job search ecosystem.
We want to be able to answer any questions you might have, so we have decided to do this session as a paid webinar with a limited number of spot.
The session is sponsored by Jobiqo
Jobiqo is the leading job board platform for publishers to increase reach and grow recruitment advertising revenue. The flexible white-label job board platform, programmatic job advertising services (Jobiqo AIR), and AI-powered matching empower Jobiqo clients to effectively win back market share.